Tuesday, November 12, 2013

Can Nintendo Be Assisted by an Online Marketing Company?

By Rob Sutter


Nintendo is undoubted the godfather when it comes to the video game industry. The company has been around since before the 1900's as a playing card company and has developed into a mammoth company that specializes in video games featuring the world's most notable characters. Having said that, though, I can't help but feel like Nintendo hasn't been able to keep up with the times as we know them today. It's difficult to say but Nintendo has become detached and an online marketing company could help them regain lost fans.

To me, Nintendo is like that grandfather who would show you silly parlor tricks when you were a child up until your eventual adulthood. Yes, seeing him pulling a quarter out behind your ear was amusing back then but it has certainly lost its luster with age. Nintendo is that very grandparent and it's kind of embarrassing to see it try to find its way around social media. It's a noble effort but it does little to help the business in that sense.

When I set my eyes on the Facebook page of Nintendo, I feel like an online marketing company needs to be hired. To put it bluntly, I see little outside of news on the page, which makes me less engaged in posting or sharing out a thing. Maybe I'd be more invested if a questioned was posted directly to users like, "which game set for release next month are you most excited about?" Tactics like this are ones that Internet marketing firms like fishbat would cite as those able to boosts likes and followers.

If I were Nintendo, I would be hosting more contests on the Facebook page so that people could become more involved. Some pages don't allow entry into a contest unless the page is liked by the participant, which can help matters already. A contest where people can comment the answer would be simple to do on the participant's side yet effective when it comes to the overall success of said contest. A winner would be chosen at random, given they follow the rules and answer the question correctly, and the process could be repeated monthly, bimonthly, or however Nintendo decides to do it.

Nintendo should not have to stay stuck in the past. They are a big enough company in which they can bring in fresh talent to run important branches of the organization, which would be helpful considering how much they would know about social media in comparison to older people. There should also be an element of risk involved, since the contests would be a great asset in bringing in likes and followers. It's a small price to pay but in a competitive business like video games, a risk or two could potentially take it further.




About the Author:



Add to Technorati Favorites Bookmark and Share

0 comments: